Is well produced video really worth the investment?
You can probably guess what our answer is, but we want you to make up your own mind. Here’s the evidence & you be the judge….
Your customers are online and they’re watching video 44% more than they did last year (Nielsen). Users are becoming accustomed to gaining information through video-especially the younger users. Does your website offer information in many formats? Are you providing your sales materials to them in lengthy prose or in an entertaining, easy format, such as…..ding ding ding VIDEO?! You’ll offer a deeper understanding of your company & likely gain a stronger connection. Video relays emotion & engages people faster.
So your customers are old & prefer to read word for word all you have to say? Kudos to your writer, but did you know video increases the likelihood of your website to generate a front page Google search result? (Forrester). Yep, 53x more likely! Embed video into your emails & watch your click-through rates increase by 96%! (Implix 2010). The search engines love digital video & so will your audience.