1. Make sure it’s front and center on your website – keep it above the fold so your visitors don’t have to scroll down to find it.
2. Do you send out a weekly, monthly, or quarterly newsletter? Put your video in it.
3. Share your video with all of your friends and followers via Facebook, Twitter, Google+ or with strangers on the street.
4. Add a link to your email signature.
5. Upload your video to the world’s second largest search engine: YouTube.
6. Blog about it. Tell readers why you needed a video, what you hope to accomplish with it, or even the results you’ve seen since it was completed.
7. Use a free tool like HelloBar to let your website visitors know you have a new video treat for them to enjoy.
8. If people really like your video, they’ll want to share it. So make it super simple for them to do by including share links right next to the player.
9. Bring it along to conferences, trade shows, and meetings and play it anywhere you can find an audience willing to watch.
10. Shout it from the mountaintops. Do it. We’re fairly certain this is the best idea of them all.
So go now & spread your video message.
We love video…let us count the ways.
1) Video tells your story better than print or solely audio
2) Video engages with an emotional connection.
3) Video boosts SEO
4) Video is more memorable
5) Video has higher engagement
6) Video can live in many places and perform many jobs: website, tv, internet, web advertising, internal closed circuit tv, training purposes, direct marketing material, etc.
Bic has been providing high quality video & audio production services for 12 years in Kansas City, creating strategic alliances with our clients. Bic is committed to genuine customer service and satisfaction that keeps clients coming back. The Bic crew provides leadership throughout the production process and focuses on out-performing the competition in terms of creativity, quality, service and cost.
Here are some of the specific services we offer: Content Creation, Pre-Production Coordination, Soundstage & Location Shooting, Lighting & Grip Support, Camera & Equipment Access, Creative Editing, 2D and 3D Animation & Motion Graphics, Audio Recording & Sound Design, Award winning music production, Jingle Production, Broadcast Capabilities, Webcasting, Duplication/Replication, DVD Authoring, and Much More.
When it comes to custom, original music, our composer Julian Bickford delivers! His award-winning abilities include:
Compose/record original music for advertising (TV and radio spots), working directly with agencies, producers, directors and corporate clients.
Adapt/arrange pop, jazz and classical standards for commercial use.
Compose/record original music for TV, feature films, short films, documentaries and trailers.
Compose/record original music for new media (websites, ringtones)
Compose/record original music for performing artists.
Adapt/arrange corporate clients’ existing musical assets for brand/product extension spots.
Compose/record music directly for clients’ non-broadcast media needs (e.g. corporate events, conferences, trade shows).
In grateful collaboration with 11 Dollar Bill, Producer Cannon Kinnard teamed up with composer, Julian Bickford to produce a brand anthem in recognition of Wilson’s 100 Year Anniversary. Searching through 100 years of rackets, archival photos, and catalogs, 11 Dollar Bill crafted this piece showcasing not only the history of the brand, but also the direct impact Wilson has had on tennis as we know it today.
11 Dollar Bill Team:
Creative Lead: Christian Robins
Post Producer: Cannon Kinnard
Music & Sound Design: BicMedia
Imagine the amount of information a video can convey for your company.
How are you differentiating your brand? Are you engaging your potential customers? Video can do what you may not have the sales staff to achieve: create a motivating, persuasive informational pitch.
It’s a multi-screen world and one video won’t fit all. You have different audiences. We understand that. Internal and external stakeholders should be greeted with a different tone, a different message, and a different motivator. Your 10 minute company bio video has no place on your mobile advertising. Your 1 minute explainer video doesn’t offer the in-depth product info your sales team needs to educate & motivate. Your videos need to be nimble.
As business owners, we fight the good fight every single day. We put in long hours, late nights and every ounce of energy we have to ensure that our business grows and prospers. Unfortunately, because we are mired down in the minutia of day-to-day operations, many of us fail to define a clear vision for the future. I’m not talking about that business plan or annual budget that we stress over for two weeks per year. I’m talking about a real, actionable plan.
I was a Japanese major in college, which frankly taught me nothing about running a video and music production company. Fortunately, I had the passion and energy to learn on the fly, which allowed us to adapt to a changing economic environment and grow our business to a self-sustaining level. But what I didn’t have was a strategy for growth. We executed the work that showed up at our door and did our best to make a profit, but we weren’t in the driver’s seat.
I soon realized that to make a significant leap forward, I was going to have to seek professional help. I looked into several different business development programs, but so many of them were targeted towards startups, and we had been in business for 10 years. Then, I was introduced to HEMP. No, I didn’t turn to a life of drugs; I applied and was accepted to the Helzberg Entrepreneurial Mentoring Program.
It was my HEMP mentor who introduced the single most useful tool I have in my business arsenal, a Growth Strategy Graph. This is not something that is written down on a piece of paper to be filed away, it is written on a 6’ white board on my office wall to serve a constant reminder of the task at hand.
We started by examining our existing capabilities and looking at our “dream space,” or the place we wanted to be in three years. (It was important not to look too far ahead as circumstances change too quickly in our fast-paced business environment.)
On the Growth Strategy Graph, we created different paths that, when executed in tandem, lead you in a measured fashion toward your dream space. We call these migration paths, and the paths we tracked were Internal Capabilities, New Business Targets and Business Initiatives that were intended to strengthen our business.
Each path has a series of steps intended to coincide with a step on each of the other migration paths. So when you take a step forward on one path, you must take a step forward on each of the other paths. For example, to land a specific new business target, we will need certain marketing materials (Business Initiatives path) and a new piece of equipment (Internal Capabilities path) that allows us to execute for that specific client (See the sample Growth Strategy Graph below).
As we began to implement new initiatives, we were able to target new business opportunities and grow our infrastructure of people, services and equipment. This simple-to-use, ever-present and ever-changing Growth Strategy Graph has allowed us to focus on the individual details that will lead to accomplishing the ultimate goals of our operation.
Getting lost in the day-to-day operations of your business is what we as business owners tend to do. But if you know that each step you are taking is leading you toward a targeted goal, success is more readily achieved. So, get yourself a big old white board, plan your work, and work your plan with your own Growth Strategy Graph, to take your business to the next level.
Bic’s composer, Julian Bickford, had the pleasure of composing original music and lyrics for a worthy cause. Bickford will be in attendance at the JLY ❤’s NYC Film Festival occurring on Thursday, May 1, 2014 at the Tribeca Grill Loft in New York City.
The night will be filled with groundbreaking videos raising awareness for burn victims, cancer patients, children with Down Syndrome and attendees will get a sneak peek of Just Like You-Autism.
Contact Jen Greenstreet (816) 260.3187 or firstname.lastname@example.org for more information.
Founded in 2009, Just Like You Films is a nonprofit production company creating one of a kind films that facilitate the physical and emotional healing of unique children by creating an environment of acceptance worldwide. Just Like You captures real life stories in documentary style videos that reveal in compelling ways how all of us are much more alike than we are different.
Brandon Todd joins the company in the position of motion graphic design artist. Sharing a similar passion as the Bics, Todd most enjoys surrounding himself with creative folk, & getting in quality time with his wife, daughter, and Italian greyhound whether its walking around downtown Parkville, lounging in front of a Disney movie, or screen printing in their kitchen.
“We are very excited to have Brandon Todd join the BicMedia team. His design aesthetic, motion graphic and animation capabilities will further help us to execute our goals of delivering exceptional motion projects at a competitive price point.” said Austin Bickford, operating partner.
Before joining the BicMedia team, Todd was a Senior Designer at Advisors Excel in Topeka, Kansas.
“Having worked with BicMedia in the past I had first hand experience with their commitment and passion to put out great work so I was excited when they asked me to join the team. It’s also pretty great to be working in Kansas City again,” said Todd.
AAF-KC brings advertising all-star Luke Sullivan to KC to drop some knowledge! 32 years at elite agencies like Fallon and The Martin Agency. One best-selling advertising book that is now in its 4th edition. Countless speaking engagements in Auckland, Copenhagen, Helsinki, Stockholm, Berlin and all over the U.S. and Canada. And it’s all led up to this.
OK, so maybe inspiring Kansas City’s motley collection of ad pros isn’t Luke Sullivan’s crowning achievement. But regardless, Leveraging Cultural Tensions to Improve Creativity will leave you inspired, enthused and ready to create work that’s totally bril.
Production courtesy of BicMedia. Shot and edited by Hillary Arson.
The curtain is lifted on the industrious workings of the well-oiled BicMedia crew’s production of Jose Ole, Ole O’Clock national commercial spot. Directed by Chicago talent, Al Wyatt, and DP’d by seasoned pros Hanuman Brown-Eagle and David Morris, utilizing the Red Epic. Behind the scenes footage shot and edited by Hillary Larson.