Add visual interest, demonstrate a process rather than simply describing it, and provide real-world examples of your content. Viewers will likely recall a PowerPoint presentation embedded with entertaining and informative video, rather than bullet point after bullet point.
need some proof? Consider these statistics from the world’s #1 video-sharing website, YouTube:
User Generated Content is exploding. More than 72 hours of video are uploaded every minute. User generated content outnumbers official/formal content by 3:1.
Video is compelling – we want it when we want it. In 2011, there were more than 1 trillion views of video (almost 140 views for every person on the planet). More than 20% of views came from mobile devices.
Social feedback is the rule. More than 50% of videos are rated/tagged/commented on through social media; 100 million people take social action (like, share, comment) on videos every week.
Business leaders have certainly recognized the tremendous value of video, and are leveraging it across many internal business processes today to improve employee communication, engagement, motivation and development. For example, corporate announcements or executive messages are increasingly provided through executive videos. Recruiters are reviewing video resumes as well as posting company brand messages via video. Web meetings now incorporate video conferencing, and learning initiatives increasingly make use of integrated video.